The Laughing Salesman NEW

April 20, 202164/10069613 min
Alt. Name
Warau Salesman New
Release Date
Spring 2017
No. of Episodes
Shin-EI Animation
Overall Score
Rating Overview
Art Style
Animation Production
Rating Summary

The Laughing Salesman NEW is a 2017 Tragic Comedy, often described as Tragicomedy, an anime series from the longtime Japanese animation studio, Shin-Ei Animation. While some viewers may recognize the studio from their series, such as Teasing Master Takagi-san and The 8th Son? Are You Kidding Me? But Japanese fans will immediately recognize the series from creating two anime series; Doraemon and Grayson Shin-Chan are still airing on Japanese television. However, this series has an exciting factor; it’s a revamped and reinstallation of an older series from over thirty years ago. So can a series that sparked so much love in japan during its original inception continue to not only entertain Japanese audiences but outsiders as well?

Society is filled with people of all walks of life, rich people, poor people, educated, family-oriented, etc., but the one thing that everyone has in common is we all struggle in some form within our lives. While some people hate their line of work, luckily, Moguro Fukuzou enjoys his line of work as a salesman. Though he is not just any salesman, Moguro promises to give his customers whatever their heart’s desire, though much like everything in the world, one must follow the rules. He will give the customer anything they want, and they’ll be able to keep it as long as they wish.

Unfortunately, once Moguro’s clients begin to enjoy their new life, they often breach their agreement. When this happens, whether it be from avarice, greed, or even selfishness, Mogouro must punish his clients in whatever way seems fit. While he does this out of the kindness of his own heart or for the pure fun of watching people of all ages fall down the same dark hole, it is unanswerable. However, for sure, he is more of a man to his words than his customers. Sometimes people want their cake and eat it too, but there is an incredibly distinct line between loving life and being greedy for it.

Upon the first viewing, this series episodic narrative seemed rather dull and borderline tedious. However, as the series continued, each episode segment had its purpose, and no two parts overlapped. The story never got boring within this series and always seemed fresh, though it was highly predictable. The narrative within each segment starts with the same line, “All people in this world…” which quickly and simplistically tells the audience that what they previously saw had nothing to do with the piece they are about to watch.

Another exciting aspect of this series storyline was that in some instances, one might think the story will go down the same road it previously had. But then it changes it, stopping the predictability. Simultaneously, some viewers may not care for this type of story, and it is necessary to note that this series is not meant for everyone. Some may want huge gags or a plot, but people who wish to those things will not find them within this series, making this series narrative remarkable.

Within this comedic, thought-provoking narrative lies some negatives that all series face, no matter what country of origin. For instance, if one is not accustomed to somewhat a gentle dark comedy and expects a more cheerful atmosphere, this more than likely will not be to your liking. Though some episode segments are rather mundane than others, this story’s real negative is more about how simple this story is. It’s too simple, where the viewer can guess what will happen based on the situation.

Another negative with this story is that some segments felt a bit outdated since The Laughing Salesman had previously been turned into an anime. While some do involve everyday life, one may think that this series overall is set within the late nineties. Though this may not be a negative in general, it is a good rule of thumb to have a consistent timeframe for any story. This story did have many good qualities, but some of the general problems outside of pacing, inability to connect with characters outside of Mogouro all fall into the prevalent problems most episodic series have, mainly when each episode is split into two different stories.

The art style within this series is hit or miss when it comes to different areas, but overall, the art was respectable. The evident thorn in The Laughing Salesman New side is that the characters outside of the star seem rather generic, almost borderline underdeveloped. Though changing such a relatively prolific character that has been around for over half a century, it usually never turns out positive – see Spider-Man: The New Animated Series or Ben 10 (2016 series). It is understandable why this reboot looks precisely the same as it did in its original run, though the higher definition animation is well appreciated.

While the art style is charming, it’s also very psychedelic, and by doing so, it’s created a slightly medium level of grimness. The bright and cheerful colors mixed with the dark and nightmarish design perfectly go together with most of the series. Though the most significant positive is how these designs quickly seem neutral, it appears to use its colors adequately better than expected. Most series within this subgenre use more relaxed colors, but this series goes full force with bright and dark colors.

Though the real surprise within this series is the animation’s production, this series seemed to not only nail the character design but hit something within itself that appears to continue the trend within Shin-Ei Animation. The rememberable and easily identifiable character design of Moguro would make even the Joker fearful with that large grin of his. Throughout this series, one will easily enjoy the opening animation, which is easily complemented by NakamuraEmi’s song, which was adequately titled “Don’t.” with the upbeat tempo and the stylish opening, this series opens with a beautiful presentation.

However, when it comes to the ending sequence, this series seemed to deflate a bit. Unlike the upbeat tempo of the opening sequence, the closing sequence is relatively slow and skippable. It is weirdly paced, and more of a drunken karaoke attempted at singing, though the singer is a comedian, so I guess it somewhat nailed it?

This series’s character is relatively easy to rememberable, especially since there’s only one recurring character. Moguro Fukuzou is a happy-go-lucky salesman that sells something that nobody else does; he sells people’s hearts, their most desired dreams. Though he is an honest man that will not accept a single penny for his work, just knowing that he made his customers live better is all he needs – unless they break the agreement, of course.

Outside of Moguro, the characters are generic regarding simple characters throughout television, and they range from college students to business people to even the elderly. Each may want different things, but one thing is for sure, hindsight is 20/20. Some of these characters are better than others, but overall, these are decent one-shot characters that are not meant to be remembered.

Considering that there are twelve episodes with a total of twenty-four segments, the series was overall better than one would expect if they have not seen the original series. Though this series is not perfect and with its episodic way of narrative, The Laughing Salesman New is the right choice for someone who wants to watch something that enjoys the psychology of the human negative psychological states. Keep in mind that this series isn’t meant to be a comedy to the customers; that’s the tragedy. It’s a comedy for Moguro.

This series was very entertaining but is not meant for everyone. These kinds of series are not as popular as they once were but are vastly still entertaining. Please don’t underestimate this series because it is well worth the watch in every way possible. Comedy is somewhat subjective, especially when it deals with western viewers watching stories from another culture. However, this series can potentially break that barrier and turn this dark comedy into the brightest of times.

Cody Senpai

Cody Senpai is the creator of BakaNow, an anime review website that specializes in spoiler-free reviews for everyone. He is an avid anime watcher who has traveled to Japan numerous times to not only experience the culture and history but also to build friendships with people through a common interest. He is an avid animation fanatic from birth and even went on to major in communication to help share the importance of the stories we love to watch and listen to. Cody lives in Denver, Colorado and loves to do anything adventurous.

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